Description
Two rosy‑cheeked children inhale the aromatic steam curling from a golden meat pie while the exclamation “Ah! Bisto” crowns the scene in bold blue letters. The image, printed on four large sheets, captures the instant recognition of the Bisto gravy brand and its promise of homely comfort.
Introduced in 1908, Bisto’s gravy powder became a British kitchen staple. The “Bisto Kids” characters, devised circa 1919, fronted national billboard campaigns through the 1930s, making this design a familiar sight on high‑street hoardings and in railway stations across the UK.
Produced as a colour lithograph for Cerebos Ltd, the poster employs flat areas of primary colour and simplified cartoon outlines typical of inter‑war commercial art.
