Description
A die-cut, free-standing card display for WHITEWAY’S “CYDRAX”, showing a bob-haired girl in a green dress lifting a bottle while leaning over a giant red apple roundel lettered “CYDRAX – Cyder’s ‘Little Sister’”, with apples piled at her feet. Designed for counter or shop-window use, the silhouette format maximises impact from a distance.
Cydrax was marketed by Whiteway’s as a non-alcoholic, sparkling apple drink linked to the firm’s Devon cider heritage, and this “Little Sister” campaign sits in the inter-war/early-mid-1930s push toward modern, character-led branding.
Commercial-art styling is consistent with mid-1930s British showcards (soft airbrushed modelling, bold sans lettering). Construction is printed card on a cut outline; surviving examples are often compromised by breaks at hands and edges.
