Description
A festive German brewery poster: a winking Santa (Nikolaus) in a red coat and thick mittens strides across the foreground with a sack of presents over his shoulder, set against an oversized bear silhouette under a starry winter sky. The headline reads “Bären-Brauerei Schwenningen” (“Bear Brewery, Schwenningen”) and “Weihnachtsbier” (“Christmas beer”).
Produced for seasonal promotion in the early post-war West German beer market, where “Weihnachtsbier” releases were advertised in pubs and off-licences as limited winter specials.
The tiny bottom credit line names the printer: Herrmann Pfaff KG (Lahr-Schwarzwald), an offset lithography firm.
