Description
A coiffed woman in pearls and earrings tilts back a stemmed glass of golden soda beneath the headline “Drinkt Belgische Limonade!” (“Drink Belgian lemonade!”). The lower panel brands the product BELGO, with flavours “CITRON” (lemon) and “ORANGEADE” (orangeade).
Belgo soft-drink promotion reflects Belgium’s post-war consumer boom, using aspirational café society imagery to position lemonade as modern and stylish. The Dutch headline targets Flemish readers while the brand identity remains broadly national.
Painterly, airbrushed commercial artwork with clean negative space and oversized typography; the sheet carries a small Brussels “Réalisation: A.J.B.” credit and circular tax/approval-style stamps. Linen backing stabilises the paper for display.
