Bovril – The Doctor Never Docked Her Bovril

£60

30 × 20 in poster. Public-notice style Bovril wordplay slogan.

In stock

Shipping: £10 UK, £20 International
Dispatched in 2 days
Returns within 7 days

Shipping: £10 UK, £20 Int’l. Dispatched in 2 days. Returns within 7 days.

SKU: p4062 Category: Tags: , ,

Description

A bold, text-only Bovril poster reading “THE DOCTOR / NEVER / DOCKED HER / BOVRIL,” set in heavy black capitals with simple double-rule lines at top and bottom. Designed to mimic an official public notice, it delivers its message in a blunt, instantly readable format.

Bovril was widely promoted as a fortifying beef extract and hot drink, and this interwar slogan fits the brand’s broader “strength and resistance” health-positioning in Britain.

Details

Dimensions 30.0 × 20.0 in
Linen Backed No
Subject Food
Period 1930s
Years circa 1930s
Country UK

Condition:

  • B+ Good
  • Paper: Folded; small tear
  • Colour: Solid black; clean
  • Restoration: None observed
  • Linen backing: No

Comment:

  • A striking, minimalist example of Bovril’s 1930s “public notice” wordplay campaign.
  • Oversized, highly legible typography makes an impactful wall display in kitchens or bars.
  • Period health-claim messaging captures interwar advertising tactics against colds/flu.

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