Description
A smartly dressed customer presents a card to a maid beside an open hamper marked BYRRH, while a small terrier sits below the table. The slogan “Le cadeau raffiné” translates as “the refined gift,” positioning Byrrh as a tasteful present rather than only an everyday aperitif.
Byrrh, the celebrated French quinquina wine from Thuir, advertised heavily through elegant illustrated press campaigns in the interwar years.
The design is handled in restrained black, grey and white with crisp Art Deco lettering and fashionable costume detail. This is an original period press advertisement, now linen-backed for display.
