Description
A classic French-market Cadbury Bourn-Vita lithographic poster built around an oversized, softly airbrushed portrait: a blonde woman smiles while presenting a steaming cup, turning the product into an immediate, comforting ritual. The lower half shifts into a strong “ingredient” still-life: eggs, milk, a mixing bowl, wheat and a Bourn-Vita jar—reinforcing the period health-drink positioning and the idea of rebuilding strength through nourishment.
The copy is simple and memorable, using a repair metaphor: “Life wears you out… Cadbury repairs.” Paired with the bright, optimistic sky-blue ground and clean typography, the design reads as late-interwar/early-postwar commercial realism, typical of pantry and pharmacy-counter promotions.
“bon et fortifiant…” = “good and fortifying…”
“La vie use… CADBURY répare.” = “Life wears you out… Cadbury repairs.”
“BOURN-VITA prépare.” = “Bourn-Vita gets you ready / prepares you.”
Printed by Draeger Frères, Montrouge
