Description
A British card hanging showcard for CALDER’S LAGER, featuring a centrally placed swing-top bottle with the red oval “Calder’s Lager Beer” label, framed by large block lettering in red panels at top and bottom. Pale background scrollwork gives a subtle decorative lift while keeping the bottle as the focus.
Calder’s was associated with the Alloa/Scottish brewing trade, and this design fits inter-war push advertising for bottled lager in pubs and off-licenses.
The piece is printed on sturdy card stock for point-of-sale use, with fixing holes at the top edge and staple marks around the perimeter.
