Description
This original 1930s French lithograph advertises Delahaye’s 10CV, 12CV, and 16CV saloons and sport chassis with distinct flair. The black-and-white composition showcases a stylish two-tone sedan surging forward, flanked above by a monumental close-up of a chrome radiator mascot—evocative of speed and prestige.
The French headline, “son fétiche: les qualités de la race” (“its emblem: the qualities of the breed”), cleverly links Delahaye’s road cars to their racing lineage. Designer René Ravo integrates stark geometric contrasts and speed lines, capturing the aerodynamic optimism of early interwar motoring. The text highlights model specifications and prices (e.g. 10CV at 33,400 francs), likely aimed at Parisian middle- and upper-class buyers.
The lower margin identifies Delahaye’s factory address on Rue du Banquier, situating this piece firmly in prewar Paris. A fine specimen of French automotive advertising with both mechanical appeal and strong typographic presence.
Translation:
“its watchword: ‘the qualities of good breeding / pedigree’
4-cylinder, 1790 cc, overhead valves
Oil filter
4 gears and reverse
Brakes on all four wheels
4 shock absorbers
5 wheels fitted with Bibendum tyres 14×45
Complete electrical equipment with headlights and lamps
Electric horn
Speedometer/odometer – Clock – Speed indicator”
