Murdoch Fruit Drink Labels Sheet 12

£95

24 × 27 in Ephemera. Salesman’s sample sheet of fruit-wine labels.

In stock

Shipping: £10 UK, £20 International
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Shipping: £10 UK, £20 Int’l. Dispatched in 2 days. Returns within 7 days.

SKU: p4253 Category: Tags: , , ,

Description

A large printer’s sample sheet headed “GLASGOW J. & J. MURDOCH LTD. & LONDON”, showing the “T” Series of large labels for non-alcoholic fruit wines, cordials and squashes. The sheet presents multiple oval and shield designs (Blackcurrant, Cherry, Clove, Ginger Wine, Lemon Barley, Lime Juice, Orange Cordial, etc.) plus a bottom trade panel giving series name, lot quantities and net prices per 1,000.

The ornate letterforms, dense chromolithographic fruit vignettes and structured “series” ordering format are characteristic of late-Victorian/Edwardian commercial label printing, making an early-1900s date the most likely

Details

Dimensions 24.5 × 27.5 in
Linen Backed No
Subject Drink
Period 1900s
Country UK

Condition:

  • Grade: B+
  • Paper: Stock sheet, edge nicks
  • Colour: Strong, slight rubs
  • Restoration: None observed

Comment:

  • Vivid “wall of labels” presentation for early UK cordials, fruit wines and squashes.
  • Fully credited to “GLASGOW J. & J. MURDOCH LTD. & LONDON” with series/order panel.
  • Excellent design reference for Edwardian lithographic label styles and flavour naming.

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