Description
A bold Perrier advertisement featuring Villemot’s stylised black silhouette of a woman, her green-and-yellow “jewellery” of Perrier bottles, holding a glass of sparkling water. The brand name appears in large yellow serif lettering against a red field, set beside a vivid pink gradient background.
Bernard Villemot’s long association with Perrier helped define post-war French beverage advertising, distilling the product message into instantly legible, high-contrast imagery for street display.
