Description
A flamboyant figure in bright green livery, bearing a Swiss cross on his chest, bursts through a scarlet backdrop clutching an outsized bottle of “Un Peureux” liqueur. The ringing slogan “EXIGEZ UN PEUREUX” (“Insist on a Peureux”) dominates the foot, while the label on the bottle repeats the red‑and‑white cross motif, reinforcing brand recognition. The composition crackles with energy, its diagonal tear lines and exaggerated scale drawing immediate attention.
Distillerie Peureux was founded in Fougerolles in 1864 and became renowned for absinthe and fruit brandies well before the spirit’s prohibition in 1915; by the 1920s the firm promoted newer anise and kirsch products to an international market keen on exotic aperitifs.
Henri Le Monnier’s 1925 stone‑lithograph (printed in two sheets, then mounted on linen for display) typifies the exuberant, Cappiello‑influenced commercial art of the Jazz Age: flat, saturated colour, playful caricature and a single arresting image to sell the story.
