Description
A workman in rolled sleeves shovels ash-like detergent into a Saint-Marc sack beneath two flattened pine trees, all set against a saturated blue ground. The copy promises it “does not burn the hands,” is “the only one soluble in cold water,” and “replaces soap” for household uses.
Saint-Marc was created in Bordeaux in 1902, and the product was tied to pine-derived cleaning chemistry associated with the Landes forestry region and the Blanchisserie à vapeur de la Gironde.
The design sits between lingering Art Nouveau poster language and simpler interwar commercial lithography. Museum records credit Affiches Camis, Paris as the printer in the 1920s.
