Description
Elegant monochrome motoring advertisement form 1930s. Modern woman driving luxury This rare Art Deco–era advertising lithograph showcases the UNIC 8, a French 8-cylinder, 15CV touring car positioned as both powerful and refined. Rendered in subtle grayscale tones with minimalist architecture in the background, the composition evokes modern elegance with a hint of medieval grandeur—likely referencing French national pride.
The slogan, “Une voiture de grande classe à un prix raisonnable” (“A high-class car at a reasonable price”), underscores UNIC’s attempt to merge prestige with accessibility. The artist, A. Harfort, uses clean geometric blocks and refined shading to suggest motion and quality, typical of early 1930s commercial design.
Based in Puteaux, Automobiles UNIC was known for crafting robust vehicles for both military and private use, with the “8” model representing their venture into the luxury segment.
