Description
Guinness turns bedtime into advertising theatre: a smiling full moon hovers over a pint whose creamy head repeats the lunar face, beside the slogan “The Moon that wishes you goodnight / Says ‘Guinness – that’s a restful sight’.”
Market records place this horizontal quad around c.1940 and attribute it to Pierce, with Sanders Phillips & Co., London named as printer.
The design relies on a spare white ground, red lettering and deep blue night colour for instant billboard legibility.

