Description
This original Italian poster for Riolo Terme, Ravenna, shows a pink flower strangled by root-like weeds, cut cleanly by pruning shears. The slogan “taglia l’asma alla radice” translates as “cut asthma at the root,” turning respiratory cure into a direct visual metaphor.
Riolo Terme was promoted as a seasonal thermal resort, with the headline noting the May–October season. The ENIT mark places the sheet within Italy’s post-war health and tourism advertising.
Testi gives the subject a clear mid-century graphic treatment: pale ground, oversized blue lettering, stylised botany and precise commercial offset printing.
