Description
A tall, bottle-shaped French card showcard for SOURCE PAROT mineral water, with a hanging banner reading “EN VENTE ICI” (“Sold here”). The lower label reproduces the brand’s ornate packaging design with red cartouches and an engraved central vignette, intended to mimic a real bottle at distance.
Source Parot (St-Romain-le-Puy) was marketed as naturally sparkling mineral water and distributed widely through cafés and grocers via striking point-of-sale displays.
The printed label text references 1932. Die-cut construction is typical interwar POS.

