Description
A monumental golden lion rampant raises a glowing snifter above a heraldic shield in this striking French advertisement for Armagnac Ryst. The shield repeats the lion alongside three glasses, while “Condom ★ Gers” anchors the brand in the historic Armagnac-producing region. The slogan “de Haut Parage” evokes noble lineage and prestige.
Printed in Paris by Damour Publicité in 1946, the design combines bold flat colour, luminous highlights and oversized lettering against a deep blue-black ground. Its theatrical heraldry and large format give the poster exceptional decorative presence while firmly placing it within post-war French drinks advertising.


