Description
This poster shows a monumental foaming beer mug on a green ground, with Excelsior’s lion emblem silhouetted inside the amber glass. The slogan “La grande marque des bières du nord” translates as “the great brand of northern beers,” presenting Excelsior as a leading brewery of northern France.
Signed “Sogno,” the design uses a streamlined postwar commercial style with soft lithographic shading, bold lettering and clear brewery branding.

