Description
A colossal savings bank, hoisted by chains from a construction crane above a pale map of Italy, carries the slogan “Tutto il nostro risparmio alla patria” — “All our savings to the fatherland.” The image turns private thrift into patriotic duty.
This poster is best understood as Plinio Codognato’s design for Italy’s VI Prestito di guerra / reconstruction campaign around 1920.
Printed as a chromolithographic propaganda sheet by Pilade Rocco, Impressioni d’Arte, Milan, it combines industrial symbolism, atmospheric colour and bold scale typical of late-war Italian graphic design.
