Description
A striking shop-window poster announcing that “LEFT-OFF BOOTS AND SHOES” are “BOUGHT & SOLD”, printed almost entirely in enormous blue and red block lettering. The straightforward message and limited palette give the sheet the instant readability of practical high-street advertising. The lower edge carries the imprint of Samuel Reeves Ltd, Caledonian Road, King’s Cross, London.
Reeves supplied inexpensive printed signs for a wide variety of retail trades. Other surviving signs from the firm advertise cobblers and everyday shop services, offering a glimpse of the second-hand footwear trade and the direct commercial language of London’s older shopping streets.

