Description
John Hassall’s exuberant Jolly Fisherman bounds across a yellow beach beneath the famous slogan “Skegness is SO bracing”. The simplified seaside setting—turquoise sky, curling surf and scattered tidal pools—uses a crisp limited palette that gives the design immediate impact.
Printed in Derby by R.B. MacMillan Ltd., this mid-century issue preserves the broad humour and buoyant movement of Hassall’s celebrated resort image. Oversized block lettering and sweeping red script make it a cheerful example of British seaside advertising for collections of travel, coastal and popular graphic ephemera.
