Description
This poster shows a grinning uniformed salesman pointing across the sheet beneath the headline “Stocks Américains.” The slogan “Méfiez-vous ! Ici pas de tromperie sur la marchandise !” means “Take care—no trickery here about the goods,” while the side panel promotes back-to-school leather satchels, shoes and waterproof capes at reduced prices.
It advertises the Paris bargain house at 27 rue d’Alsace, by the Gare de l’Est.
The anonymous design uses heavy black display lettering, a flat yellow ground and comic exaggeration to catch passing trade. The margin imprint indicates Imprimerie Normande.
