Teriam – 41 Rubini

£260

35.5 × 27 in poster. Italian mid-century Swiss watch advertising poster.

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Shipping: £10 UK, £20 Int’l. Dispatched in 2 days. Returns within 7 days.

SKU: p2166 Category: Tag:

Description

A smiling running figure threads through an oversized Teriam wristwatch beneath the banner “41 Rubini” (“41 jewels”). The slogans read “la gran marca svizzera” (“the great Swiss brand”) and “… un amico al vostro polso” (“… a friend on your wrist”).

The composition uses bold blue-black diagonals and a photomechanical mid-century commercial style. Official cataloguing attributes the design to Studio Stile and printing to Grafiche Milano s.r.l.; the feature list advertises automatic date, waterproofing, ultra-thin profile, unbreakable spring and Incabloc shock protection.

Details

Dimensions 35.5 × 27 in
Outer Dimensions 37.5 × 29 in
Linen Backed Yes
Subject Fashion
Period 1950s
Years 1951
Country Italy, Switzerland

Condition:

  • B+
  • Paper: Edge tears, fold creases
  • Colour: Bright, minor scuffing
  • Restoration: Linen-backed; minor repair
  • Linen backing: Yes

Comment:

  • Italian-market poster for Swiss-made Teriam watches.
  • Striking oversized watch image and dynamic mid-century palette.
  • Documented c.1951 design attributed to Studio Stile.