Description
This original French poster centres on a monumental bottle of Vichy St. Yorre beneath the headline “Société Générale des Eaux Minérales Naturelles de Vichy.” The text promotes the Saint-Yorre springs and states that the waters were “approved by the Academy of Medicine” and “authorised by the State, operated under its control.”
The design is a compact Belle Époque lithographic advertisement using black, red and warm grey, with ornate background scrollwork, shadowed display type and a product-bottle portrait dominating the sheet.
