Description
A smiling woman in an oversized straw hat sits above a pile of sweets while a toddler hugs a giant chocolate bar and reaches into the display. The headline “Cioccolato – Torrone” translates as “Chocolate – Nougat,” and the image sells abundance, sweetness and family appeal in one glance.
Issued for A.P.I. of Voghera in northern Italy. Auction records give the same 100 × 70 cm size, printer Graf. S.A.I.L.E.A., Milano, and 1950 authorisation.
Di Lullo’s offset design belongs to the polished post-war Italian commercial style, blending pin-up glamour with product realism and bold block lettering.
