Bovril – Tasty, nourishing (For Family Fitness)

£55

12 × 9 in poster. Bright mid-century breakfast-tray Bovril advert.

In stock

Condition: A- Very Good

Shipping: £10 UK, £20 International
Usually dispatched within 2 working days
14-day returns
Genuine original period advertising

Shipping: £10 UK, £20 Int’l. Usually dispatched within 2 working days. 14-day returns. Genuine original period advertising.

SKU: p4752 Category: Tags: , ,

Description

A bright, photo-real illustrated Bovril advertisement headed “tasty, nourishing BOVRIL FOR FAMILY FITNESS,” showing a breakfast tray with two steaming cups, a Bovril jar, and a plate of toast/crumpets topped with tomato. The clean white space and bold red/blue typography are designed for instant shop-display readability.

Bovril was widely promoted in post-war Britain as a fortifying hot drink and cooking ingredient, with “family fitness” messaging aimed at everyday wellbeing and nourishment.

The supplied example exists both as a trimmed poster and as a larger printer’s sheet version with visible crop and registration marks, indicating commercial production and finishing.

Details

Dimensions 12 × 9 in
Linen Backed No
Subject Drink, Food
Period 1950s
Country UK

Condition:

  • Grade: A- Very Good
  • Paper: Fold marks
  • Colour: Clean, bright
  • Restoration: None observed

Comment:

  • Strong 1950s kitchen-table styling with vivid colour.
  • Classic “For Family Fitness” post-war Bovril positioning.
  • Unusual printer’s proof sheet option with crop/register marks.

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