Description
A large red crab fills the sheet beneath the green headline “Guinness Time”, with a freshly poured pint balanced above and the invitation “Have this one with me!” below. The image is direct, witty and immediately legible at distance.
Printed by John Waddington Ltd., London, for the Irish Guinness brand. F.K.G. design inspired by Gilroy.
The design relies on a flat white ground, oversized sans-serif lettering and bright commercial colour lithography, with the crab rendered in warm red-orange tones against the black pint and cream head.
